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| Glen
Burtnik says in the foreword of the book, that
it's "about an uncool, unhip, unfashionable,
un-sexy multi-platinum success story". How
closely would you agree with that?
It's
pretty undeniable that, at least in terms of perception,
Styx falls squarely into that "Guilty Pleasure"
category for a lot of people. There are a number
of reasons for that; some that are generational,
some having to do with the across-the-board bias
the elitist East Coast and West Coast critics
had against album rock and arena rock bands in
general, and some self-inflicted, in my opinion.
Styx never tried to develop any kind of game plan
to involve the national press until it was way
too late. Most of the classic members also tended
to be defensive with writers, and that hasn't
helped them either. Contrast that against a band
like the Rolling Stones, where the band and its
management cultivated important media relationships
from day one and built a tightly-controlled story
about the group. Here's a band that's often referred
to as "The Greatest Rock and Roll Band in
the World". That's been bandied about for
decades. But who said it first? The Stones' very
own publicist. It was in a release, it got
picked up and repeated, and ultimately it has
made its way into the pop culture vernacular as
part of the group's legend. That's the difference
between "mystique" and "mistake".
As
far as whether I agree or not, I certainly think
that the way Styx presents itself visually sometimes
tends to lend itself to the perception of the
band as "uncool". But I have met or
spoken with most of the members of Styx, and in
reality they aren't any less cool than any other
rock musicians I've ever met or interviewed in
the course of my writing career.
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The
honest-to-God truth is, as far as I'm concerned,
there's no such thing as cool in the first place.
It's just a marketing tool that publicists employ
to disguise their clients' weaknesses and emphasize
their strengths. They do this so you will buy
their products, plain and simple. For
the record, I have never, ever, EVER met any
rock star who had some kind of magic nimbus
of cooliosity around him, or shot laser beams
out of his eyes, or anything like that. Take
away the PR, technicians, lights and amplification,
and you're standing there with one of your fellow
idiots. It's like the Wizard of Oz . . . if
you look behind the curtain, you'll see a fairly
ordinary guy back there working the levers,
every single time. I've never met Paul McCartney,
but I'd bet anything that if you spent a little
time with him, and if you could get past the
fact that he was Paul McFreakingCartney, you'd
find that apart from his musical ability, he's
just some dude. I doubt he can levitate, or
command the elements, or leap tall buildings
in a single bound. But he seems like a decent
enough guy.
So
to answer your question in a somewhat roundabout
way, I think the members of Styx are decent,
hard-working, talented people who have spent
their entire adult lives creating a body of
work that has brought joy to millions, and brought
them many millions in return. I don't know if
that's cool, sexy, fashionable or hip, but it
sounds pretty good to me.
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As a big fan of Styx yourself, when you started
to write The Grand Delusion was it aimed mainly
at other Styx fans who had a good knowledge of
the line-up changes, the albums, the internal
wrangles etc? Or at music fans generally? Did
that change as the book developed?
I
don't think my intent changed all that much from
start to finish. I wanted to write a book that
addressed a lot of different people on a lot of
different levels. Obviously I needed to write
something that was very compelling for hardcore
fans of the band, since they were going to be
the principal target demographic for this book.
It was very, very important that I come up with
previously undocumented details about the members
of the band, the music, the recording process,
and anything else that I could, from as many perspectives
as I could, to make sure that there wasn't a lot
of material that was just a fluff repeat of what
they had seen or heard or read before. I was lucky
to be able to convince some people who had never
shared their Styx experiences publicly to do so
with me. Interview subjects like Bill Traut, who
signed Styx to its first record deal, and Vince
DePaul, the band's first manager, helped me present
a fresh slant on material that might otherwise
have been familiar to a lot of fans.
On the other hand, it was also important that
a casual Styx fan would be able to pick the book
up and read it and not feel excluded by his ignorance
of certain elements of the band's history. I also
wanted people who are not Styx fans particularly,
but interested in the music business itself, to
be able to find something of value in the band's
journey through so many different phases of popular
music. And lastly, I wanted this to be a book
that anyone interested in reading a good book,
regardless of content or genre, could pick up
and read and enjoy, even if they had never heard
of Styx. One of the nicest compliments that I
have had was when a fan wrote to me and said,
"I almost never read non-fiction, because
it's usually so boring, but your book is like
reading a Grisham thriller." I loved hearing
that, because it meant that maybe I had succeeded,
on some level, at writing a book that wasn't just
for Styx nerds. Not that that's a bad thing, mind
you; hey, I'm one of them!
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| Many
of the reviews point out how balanced you've been
in the way that you don't take sides, and how
you give equal coverage to all of the bandmembers'
points of view. As a fan yourself, you must have
formed some opinions down the years, so how much
of a struggle was it to stay unbiased and to hold
back from putting your own opinions into the book?
I
can't say that it was a struggle, per se. Here's
the thing: when you write fiction, people are
buying the author for the most part; you know,
I like thrillers, and Greg Iles has written great
stuff I have liked in that genre in the past,
so when I see this new title at the store, I'm
going to grab it as an impulse buy because I recognize
the name, right? That's branding. and that's what
sells fiction, and sometimes even mainstream non-fiction. |
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But for genre non-fiction like 'The Grand Delusion',
the overwhelming majority of readers are buying
it because of their pre-existing interest in the
subject matter, not because I wrote it. They bought
it because of Styx, not because of Sterling Whitaker.
It isn't my job as a journalist to give my opinions;
it's my job to collect as much information as
I can, from as many different points of view as
possible, and then try to assemble those differing
points of view into a cohesive story that illuminates
as many different perspectives as possible. I
have my personal opinions and biases, obviously.
But they are, and should be, irrelevant to what
gets written. Styx fans as a collective probably
really don't care about my opinion, and why should
they?
How
much part do you think the internet's speed of
turning opinions into rumours into gossip into
'facts' has played in the dysfuncionality of the
band? Were they just as dysfunctional back in
the 80s but it wasn't
exacerbated by the internet back then?
Great
question! I think the Internet has helped Styx
in some ways, and damaged it in others. For a
band of that era, that's still out there working
a hundred dates a year but might no longer be
on the radar of the mainstream media, the Internet
can be a really useful tool to get the word out
about upcoming concert dates, new recordings,
interviews and so on.
On
the downside, the immediacy of the Internet can
be unfortunate for a performer who reads a negative
posting and responds to it too quickly, and without
regard for the fact that his posting will remain
online in perpetuity.
Because there have been some really major changes
to the Styx lineup, there have been and continue
to be some very critical fan posts about the current
lineup vs. the classic lineup, and there have
been times when some band members have reacted
too hastily to that and wound up posting things
in anger that are pretty embarrassing in retrospect.
I can understand how frustrating it must be to
ride a bus for twelve hours to play a show in
some town you wouldn't want to visit otherwise,
in challenging conditions that would not have
been your choice if you were in a position to
choose, only to read some review online that focuses
on all negatives, much of it predicated on the
absence of a person who has been gone for close
to a decade.
I'm sure that's really aggravating; how could
it not be? But taking that frustration out online
is a huge mistake that ultimately only makes you
look silly.
I
certainly don't think Styx was less dysfunctional
in the 80s, but the Internet has provided a forum
for some of the more obsessive fans, and the performers
themselves in some instances, to re-visit the
nuances of that dysfunction and tear them apart
on a daily basis, which tends to keep old debates
alive well past the point where they have any
continuing relevance.
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While
you were doing your research and hearing more
sides of the Styx story, what things did you learn
that made you more sympathetic (or less sympathetic!)
to any of the protagonists?
I don't think I'm really any more or less sympathetic
to anybody now than I was before. You have to
have empathy for people in order to be a good
writer, so I'd like to think I went into the research
with the feeling that I wanted to hear all the
best stories from the best sources that I could,
whether the experiences they shared were positive
or negative. |
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A huge part of conducting a good interview is
in the research and knowing what to ask, but an
equally large part of it is serving as a little
bit of an armchair psychologist, just sitting
back and letting them talk, letting them reveal
themselves through conversation. In hearing the
same stories from so many different perspectives,
it's not unusual - in fact, it's normal - to find
that no matter how far apart people are, everybody's
side makes perfect sense if you put yourself in
their position. So that's what I tried to do with
the book, is get out of my own way and try to
let the characters tell the story as much as possible,
and I came away from it - and I hope most fans
will, too - thinking that these are all good people
who are simply doing their best with the strengths
and the weaknesses that they have. I'm pretty
sympathetic to all of them.
It's
said that you should never meet your heroes....
so... how was it when you did? And is it a privilege
or a burden getting to know so much of the inside
stuff about people you may have once looked up
to.
By
the time I met them, they were no longer my heroes,
if that makes sense. I definitely looked up to
the members of Styx as a kid, and probably like
most other young fans, I may have ascribed qualities
to them in my own mind when I had no way of knowing
whether they actually possessed them or not. But
that was a long time ago, and by the time I came
into contact with any of the Styx guys I had already
been working in the business for a while, so I
already realized at that point that they weren't
going to actually be heroes. You know, the music
industry is fundamentally geared toward the exploitation
of damaged personalities, and the honest truth
is that most musicians and performers are damaged
goods to one degree or another, and it's that
personality damage that consequently creates the
unusual ego needs that drive performers to seek
attention in a way that's not particularly healthy.
So there really are very few people in the business
that are heroic by any reasonable definition.
After all, what's so heroic about playing guitar
in some rock band? It is, by its very nature,
kind of a self-serving and egocentric career choice.
Having said all that, I should add that I like
all of the Styx members that I have ever met or
spoken to very much. Despite their problems with
one another over the years, my experiences with
them one-on-one have been entirely positive. Tommy
Shaw is a really nice guy, very friendly, and
likes to put you at ease. He's the first band
member I ever met. Dennis DeYoung is very smart,
articulate and extremely funny. My only contact
with him was a single phone conversation, quite
a few years ago, but he was great.
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did a radio show with Lawrence Gowan and James
Young a while back, which was the first time I
had ever spoken to either one of them, and that
went well. Lawrence is an absolute blast and couldn't
have been nicer. JY lived up to his reputation
for being the most reserved member of Styx, but
I don't mean that as criticism, just observation.
I know some people find him a bit superior, but
that wasn't my take on him. He's just a little
bit less effusively friendly than some of the
others, but I think that's just his natural caution
around outsiders. He was perfectly nice to me.
My only contact with Chuck has been through email;
he emailed me to thank me for a positive review
I wrote of his book online, and I think we've
emailed one or two other times, all very friendly.
Glen Burtnik was one of my favorite interviews
for the book, and he wrote the Foreword, all without
ever having met me face-to-face. It was all by
email, which was funny. But last year I went to
Atlanta to a solo show of his, and finally met
him. |
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| Glen
was very friendly and I've always enjoyed interviewing
him. His interviews alone would have made a good
book, because he's so funny and so savagely insightful.
And then there's Todd Sucherman. We're the same
age, and we both started out as fans, and I always
find that interesting. Todd's interview was great,
and just the way he tells certain stories . .
. it's hard to translate tone of voice into a
print interview, but Todd just cracks me up. The
last time I interviewed Todd we wound up staying
on the phone for probably another hour talking
about things entirely unrelated to Styx, including
him reading over the phone from the works of one
of his favorite comedians. Todd's just a lot of
fun.
I've never met Ricky, and I never got to meet
either John Curulewski or John Panozzo. I don't
want to say it was a privilege to meet the Styx
guys, because that implies that they occupy some
sort of hallowed position and they're doing me
some kind of favor by deigning to speak with me,
which is not the case. It certainly wasn't a burden,
either. I guess I would say it's my job, and when
you're lucky enough to have good subjects, then
it can be a pleasure. That's how it has been with
Styx for the most part, albeit with a few small
bumps in the road.
What feedback have you had from Styx fans about
the book? And what have been the bandmembers'
reactions?
The fan reaction to 'The Grand Delusion' has been
overwhelmingly positive. I think the reviews on
Amazon average out to 4½ out of 5 stars,
and those are written by ordinary people who've
read the book, so that's really gratifying. When
you're writing a book you are essentially working
in a vacuum for years at a time, with no way of
knowing whether your intent is actually making
it to paper. So it's enormously satisfying when
I read the very nice comments from fans, especially
since so many of them have focused in on some
of the elements that I really wanted to convey.
People mostly seem to feel that this book is very
balanced and well-researched, and also well-paced,
and those were probably the most important things
to me, so it's very nice to feel that maybe I
succeeded in putting them across. In the entire
process, I have had just three negative emails
from Styx fans.
The band members who have read the book seem to
have liked it well enough. Todd was not too thrilled
at first with a few things some people said about
the current lineup in the book, but I think ultimately
he understands that I can't tell other people
what they can and can't say; I can only report
it. So we're cool. Glen got to read parts of it
in progress, and he liked it well enough that
he volunteered to write the Foreword. Last I knew,
Chuck had not read it, and when we did that radio
show together, JY mentioned that he had “looked
at it, but read maybe a couple of pages”.
It's my understanding that JY is a little wary
of what might be in there, and I honestly don't
know if he will wind up choosing to ever read
it or not. On that same show, after Gowan and
I had talked off-the-air, the host gave him his
copy, and he was perusing it a little bit while
commercials were going and made some nice comments.
I would think that he's read it by now, and after
that he became my MySpace friend, so he must not
be too pissed off about it. Ricky, I don't know
about, and I don't know if Tommy has read it,
either. I've had no comment from either one, pro
or con. And Dennis, I don't know if he's actually
read the book himself, but people right around
him have read it, and basically their response
is something along the lines of, “Well,
the expected people said the expected things,
and so it goes”. I doubt it will go on to
become his favorite book ever written, but I don't
get the sense that his camp is furious about it,
either. At least, not at me!
What is your opinion of
the way Styx treat their fans? Do they value them?
I would certainly think that they value the fans;
after all, the fans are the key to the success
those guys have had, so they have to keep them
in mind. It's kind of a loaded situation with
the Styx fan base because since Dennis was fired
it's been fractured, and that creates a little
bit of a quandary for the current lineup. On the
one hand they need to go out and market the band
to the existing fan base, but on the other hand
they are determined to try as hard as they can
to move forward and have this lineup be seen as
legitimately being Styx, and not just some touring
lineup out playing the oldies circuit. And since
this lineup has steadfastly chosen not to play
some of the band's biggest radio hits like “Babe”,
“The Best of Times”, “Show Me
The Way” and “Mr. Roboto”, that
has really alienated some of the Dennis fans who
came to the band because of those songs and now
feel excluded. There is definitely a feeling in
some fragments of the fan base that they have
been disenfranchised, and that the band values
some of its fans more than others. That's unfortunate,
but I think it's normal in a situation like that.
Fans get attached to a certain lineup, and they
don't want it to ever change, and when it does,
some fans just won't support that change. Ever.
That's something Styx is living with, and will
continue to live with.
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What
other books have you written, and how did you
get started as an author? Tell us a bit of your
background.
A few years ago I published a book entitled 'Unsung
Heroes of Rock Guitar', which was a collection
of Q&A interviews with fifteen rock guitarists.
They were people from bands like Heart and Kiss
and Jethro Tull, bands where you are likely to
know the music but might not know the name of
the guitarist. 'The Grand Delusion' is my second
book.
I knew I was going to be a writer from my very
earliest memories. When I was in junior high school
I actually wrote a book called 'The Warlord',
which was kind of a cheap Tolkien rip-off. It
was derivative and not very good, but hey, I was
young and finding my way. I guess you could call
it “not-so-epic-fantasy”.
I played in a band in Atlanta in the Nineties
called Roots of Consciousness, which was a progressive
rock band along the lines of early Jethro Tull,
King Crimson and such, but faster and heavier.
Then when I moved here to Nashville I played for
several years in a duo called Beggarz Opera, which
was an acoustic harmony act along the lines of
Simon and Garfunkel, America and that sort of
thing. But that's over with for now, and I'm really
focused on writing. |
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How
is the Van Halen book coming along? And who would
you like to write about next?
As it turns out, the Van Halen book is not coming
along at all. I was looking at doing that when
another writer came out with a book entitled 'Everybody
Wants Some', which is an unauthorized Van Halen
bio. It has done pretty well, and although the
reviews have been mixed, I took a look at it,
and I thought it was good enough to suit its purpose.
That makes less of a market for me to do another
one, because you can't come along and say, “Hey
look everyone, it's the world's first Van Halen
bio”. So I would rather turn my attention
to another band where there's a clear playing
field.
My next book is going to be about Journey, but
I haven't really started it in earnest yet. I
still don't have a title. I've made a few exploratory
phone calls, and that's about it. I'm still promoting
the Styx book and don't want to split my attention,
so I'm holding off starting on that until the
demand for this one really slows to a trickle,
where it won't require much of my time. Right
now that hasn't happened yet. I know, I know .
. . we should all have such problems.
Another book I am planning is a complete behind-the-scenes
history of Spinal Tap. I am really excited about
doing it, and I think it could come off as an
amazing story. I want to cover the entire thing,
from the shooting of the movie, to the TV sequel,
to the tours and records, everything. Think of
the amazing people that played small roles in
the movie, there's bound to be an incredible book
in that. I even have a title: 'We Will Mock You:
The Inside Story of Spinal Tap'.
Who are your own favourite music journalists/authors
- and for each one, why?
To be honest, for the most part I am not a very
big fan of music journalists. I know that seems
bizarre, given the fact that I am one, but sadly
I'm forced to agree with the late great Frank
Zappa, who once said, “Most journalists
are second-rate hacks. Most music journalists
are fifth-rate hacks.” Frank was also quoted
as saying, “Music journalism is people who
can't write, interviewing people who can't speak,
for the entertainment of people who can't read.”
I love that, because it's uncomfortably close
to the truth at times.
I do actually think that Cameron Crowe did some
good work for Rolling Stone, and I also like Timothy
White.
As far as authors in other styles, there are far
too many to list completely. I read everything
from classic literature like Dickens, Dostoevsky
and Tolstoy, to pop fiction like Dan Brown, to
thrillers like Ludlum and Greg Iles, to a lot
of showbiz biographies and non-fiction. I am currently
re-reading 'Live From New York', an absolutely
masterful history of Saturday Night Live. Another
new favorite of mine is Dan Merchant's 'Lord,
Save Us From Your Followers'.
When I was a kid I read tons of fantasy and sci-fi,
and I used to correspond with both Piers Anthony
and Stephen R. Donaldson. Both of them were kind
enough to read and take seriously the early efforts
of a young and undeveloped writer, and their kindness
is something I will always remember.
What
would you like to be doing in five years time?
The same thing I am doing now, only better. I
want to write more music biographies, and I would
like to branch out into other types of showbiz
writing as well. I would love to interview actors
and authors, so I hope I can find some projects
to make that happen. I would also like to try
my hand at screenwriting, and one day I would
still like to make a solo album. Wow, that would
be a busy five years if that all happened! On
the other hand I may move to the country, grow
a long beard and raise goats. I guess we'll see
what unfolds.
Check
out
website
and also Sterling
Whitaker's MySpace page
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| © Get Ready To Roll - 3rd July 2008
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